Exploring how brand and product design can create more meaningful connections through shared interests and culture.
Problem & Opportunity
Dating platforms often prioritise volume over relevance, making it difficult for users to build meaningful connections.
Most experiences feel generic, with little emotional engagement or sense of identity.
There is an opportunity to create a more curated and lifestyle-driven experience, where users connect through shared preferences and cultural affinity — not just proximity.
My role & Approach
End-to-end brand and product design
Defined concept, positioning and experience
Designed visual identity and UI system
Built a cohesive experience across web and mobile
I approached the project by aligning brand identity and product experience from the start.
The goal was to create a refined, emotionally engaging and easy-to-use platform that feels both premium and intuitive.
Brand Strategy
The brand was designed to reflect sophistication, culture and lifestyle.
Through typography, colour and visual language, the identity creates a premium and distinctive positioning, aligned with the world of wine and curated experiences.
Structuring the experience
The product focuses on:
Discovering profiles based on shared interests
Creating more intentional connections
Encouraging meaningful interactions
The interface was designed to guide users naturally through these key actions.
Product Design
The interface prioritises:
clarity
content
emotional engagement
Design choices were made to create a seamless and immersive experience across mobile and web.
Scalability
The system was designed to support:
different user profiles
content variations
future features
Ensuring consistency while allowing flexibility as the product evolves.
Outcome
This project demonstrates my ability to combine brand, product and storytelling to create a distinctive and cohesive experience.
It highlights how design can move beyond functionality to create more engaging and meaningful user interactions.
