Adikteev
Retention
Summit Campaign

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Designing and scaling a global event campaign across digital and physical touchpoints

Adikteev was launching a new Retention Summit and needed to generate awareness, drive registrations, and engage a highly targeted B2B audience in a competitive AdTech landscape.

The challenge was to create a campaign that would stand out, feel premium, and maintain consistency across multiple channels and touchpoints.

Go to Retention Summit Landing page

Objective

Drive event awareness and registrations
Engage a targeted audience across multiple channels
Create a cohesive and recognisable campaign identity

My role

Led visual direction and campaign design
Created and scaled assets across digital and print
Collaborated with marketing and event teams
Ensured consistency across all touchpoints

Approach

I developed a bold and recognisable visual concept that could be adapted across channels, ensuring both impact and consistency.

The focus was on creating a flexible system that could support the full campaign lifecycle — from awareness to conversion.

Building a scalable
campaign system

The campaign was designed as a cohesive system, allowing assets to be easily adapted across different formats while maintaining a strong visual identity.

Scaling across channels

Landing page — Designed to drive conversions with clear structure, strong hierarchy and engaging visuals.

Email campaign — Created teaser newsletters to build anticipation and maintain engagement over time.

Watch the video here

Event materials — Produced print and on-site assets to ensure a consistent brand experience.

Outcome

The campaign successfully drove awareness and engagement around the Retention Summit, supporting registrations and creating a strong, cohesive brand presence across channels.

It demonstrates my ability to design and scale campaign systems that balance creativity, consistency and business objectives.