---
title: Retention Club
description: Multimedia designer, Brand Design, Event, Marketing Campaign
---

[![C.K-Brand Designer](https://144199856.fs1.hubspotusercontent-eu1.net/hubfs/144199856/C.K-Brand%20Designer.png)](https://christelle-kwidzinski.com/?hsLang=en)

- Brand Design 
    - [Kinhood](https://christelle-kwidzinski.com/kinhood-brand-product-design)
    - [Adikteev Rebrand](https://christelle-kwidzinski.com/adikteev-brand-system-rebrand)
    - [Retention Summit](https://christelle-kwidzinski.com/adikteev-event-campaign-design)
    - [Wine & Mine](https://christelle-kwidzinski.com/wine-mine-dating-product-design)
    - [Hehdntz Brochure](https://christelle-kwidzinski.com/hehdntz-brochure)
- [More work](https://www.behance.net/christellekwidzinski)

[contact me](https://www.linkedin.com/in/christelle-k-79ba20117/)

[![Retention Summit banner](https://christelle-kwidzinski.com/hs-fs/hubfs/Retention%20Summit%20banner.jpg?width=300&height=772&name=Retention%20Summit%20banner.jpg "Retention Summit banner")](https://www.linkedin.com/feed/update/urn:li:activity:7166015508046168064)

# **Adikteev** Retention **Summit** Campaign

**—**

**Designing and scaling** a global B2B event campaign across digital and physical touchpoints

Adikteev was launching a new Retention Summit and needed to **generate awareness, drive registrations, and engage** a highly targeted B2B audience in a competitive AdTech landscape.

The challenge was to create a campaign that would **stand out, feel premium, and maintain consistency** across multiple channels and touchpoints.

 

[Go to Retention Summit Landing page](https://www.eventcreate.com/e/adikteev-retention-summit-2025)

[Go to Retention Summit Landing page](https://www.eventcreate.com/e/adikteev-retention-summit-2025)

## Objective

- Drive event awareness and registrations
- Engage a targeted audience across multiple channels
- Create a cohesive and recognisable campaign identity

## **My role**

- Led visual direction and campaign design
- Created and scaled assets across digital and print
- Collaborated with marketing and event teams
- Ensured consistency across all touchpoints

## **Approach**

I developed a **bold and recognisable visual concept** that could be **adapted across channels, ensuring both impact and consistency**.

The focus was on creating a **flexible system** that could support the full campaign lifecycle — **from awareness to conversion**.

## Building a **scalable campaign system**

The campaign was **designed as a cohesive system**, allowing assets to be easily adapted across different formats while maintaining a strong visual identity.

![Retention summit timeline-20](https://christelle-kwidzinski.com/hs-fs/hubfs/Retention%20summit%20timeline-20.png?width=1500&height=428&name=Retention%20summit%20timeline-20.png "Retention summit timeline-20")

## **Scaling** across **channels**

**Landing page —** Designed to drive conversions with clear structure, strong hierarchy and engaging visuals.

 

![Plan de travail 1](https://christelle-kwidzinski.com/hs-fs/hubfs/Plan%20de%20travail%201.jpg?width=708&height=1139&name=Plan%20de%20travail%201.jpg "Plan de travail 1")

**Email campaign —** Created teaser newsletters to build anticipation and maintain engagement over time.

![Plan de travail 1 copie 2](https://christelle-kwidzinski.com/hubfs/Plan%20de%20travail%201%20copie%202.jpg "Plan de travail 1 copie 2")

![Plan de travail 1 copie](https://christelle-kwidzinski.com/hubfs/Plan%20de%20travail%201%20copie.jpg "Plan de travail 1 copie")

[Watch the video here](https://6721872.fs1.hubspotusercontent-na1.net/hubfs/6721872/Retention%20Summit%202025-Full%20video.mp4?utm_campaign=Retention%20Club%20Members&utm_medium=email&_hsenc=p2ANqtz--YacVkkRw-UK6bCN1rMtWdl2xeatv9ffSJpbdGSmy4MJd7AThuQdj2UtrgPRPC6XH1fb2eWVWz_shbczzosyicisxYAQ&_hsmi=348831034&utm_content=348831034&utm_source=hs_email)

**Event materials —** Produced print and on-site assets to ensure a consistent brand experience.

![Booklet mockup](https://christelle-kwidzinski.com/hubfs/Booklet%20mockup.jpg "Booklet mockup")

# **Outcome**

The campaign **successfully drove awareness and engagement** around the Retention Summit, supporting registrations and creating a **strong, cohesive brand presence across channels**.

It demonstrates my ability to **design and scale campaign systems that balance creativity, consistency and business objectives**.

## More **work**

[![Capture d’écran 2024-02-23 à 18.30.58](https://144199856.fs1.hubspotusercontent-eu1.net/hubfs/144199856/Capture%20d%E2%80%99%C3%A9cran%202024-02-23%20%C3%A0%2018.30.58.png) Wine **& Mine** Brand & Web Design](https://christelle-kwidzinski.com/wine-mine?hsLang=en)

[![Website-Rebranding-Homepage-MainHero](https://144199856.fs1.hubspotusercontent-eu1.net/hubfs/144199856/Website-Rebranding-Homepage-MainHero.gif) Adikteev **rebranding** re-brand identity](https://christelle-kwidzinski.com/adikteev-rebranding?hsLang=en)

[![Hedhntz 1](https://144199856.fs1.hubspotusercontent-eu1.net/hubfs/144199856/Hedhntz%201.jpg) Hedhntz **brochure** brochure layout](https://christelle-kwidzinski.com/hehdntz-brochure?hsLang=en)

[![Capture d’écran 2024-03-12 à 18.38.24](https://144199856.fs1.hubspotusercontent-eu1.net/hubfs/144199856/Capture%20d%E2%80%99%C3%A9cran%202024-03-12%20%C3%A0%2018.38.24.png) Galactic **Reel** Hyper Casual game campaign](https://www.behance.net/gallery/117703151/Galactic-Reels-Game)

[![Capture d’écran 2024-03-15 à 08.42.39](https://144199856.fs1.hubspotusercontent-eu1.net/hubfs/144199856/Capture%20d%E2%80%99%C3%A9cran%202024-03-15%20%C3%A0%2008.42.39.png) Event **booth** event 3D modeling](https://www.behance.net/gallery/193952303/Event-booth-process)

[![Capture d’écran 2024-03-12 à 18.42.03](https://144199856.fs1.hubspotusercontent-eu1.net/hubfs/144199856/Capture%20d%E2%80%99%C3%A9cran%202024-03-12%20%C3%A0%2018.42.03.png) New **company sector** Brand campaign](https://www.behance.net/gallery/121580367/Brand-design-improvement-idea)

[![Capture d’écran 2024-03-12 à 18.40.09](https://144199856.fs1.hubspotusercontent-eu1.net/hubfs/144199856/Capture%20d%E2%80%99%C3%A9cran%202024-03-12%20%C3%A0%2018.40.09.png) Hyper **casual game jam** Marketing campaign](https://www.behance.net/gallery/116188591/Hyper-casual-game-jam-ads)

**Christelle Kwidzinski**  
Brand Designer

Highly skilled, detail-oriented and problem-solving Brand Designer with more than 7 years of experience.

<https://www.linkedin.com/in/christelle-k-79ba20117/> <https://www.behance.net/christellekwidzinski?tracking_source=search_users|christelle%20kwidzinski> [mailto:kwidzinski.ch@gmail.com](mailto:kwidzinski.ch@gmail.com)

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