Leading the communication for our new in-house industry event, I created a landing page for easy guest RSVPs, while teaser newsletters helped build excitement leading up to the event. On the day itself, to maintain a smooth schedule, I prepared a booklet for attendees, along with personalized badges to enhance networking. These efforts are designed to ensure a smooth, engaging, and memorable experience for all involved.
My approach: maintain our core branding while adapting it to the local culture of the event’s location. I focused on providing guests with all the details they'd need to join us, while keeping them informed and excited as the event date approaches.
Results: The event supported key sales discussions, resulting in a high-value contract signed on-site (close to $1m), alongside strong client satisfaction.
