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Adikteev Rebrand Identity

I took the lead on a rebranding to serve as a strategic initiative for the company to redefine its identity, image, and perception in the market. It aimes to align the company with evolving market trends, reposition its brand to appeal to a broader audience, reflect changes in mission or values, enhance competitiveness, and ultimately drive growth and success.

Before & After

Before:
The initial website presented a dense and generic layout, with limited visual hierarchy and multiple competing messages. Key value propositions were diluted by heavy content blocks and inconsistent visual emphasis, making it harder for users to quickly understand the product offering and its business benefits.

After:
The redesigned website introduces a clearer structure, stronger visual hierarchy and a more confident brand expression. Key messages around retention, performance and revenue are immediately visible, supported by focused sections, simplified content and bold visual cues. The use of contrast, spacing and modular blocks improves scannability and guides users naturally through the conversion funnel.

Business impact:
This redesign enhances clarity, credibility and user engagement, helping visitors grasp the value proposition faster. By reducing cognitive load and highlighting performance-driven outcomes, the new experience supports higher conversion rates, stronger brand positioning and improved lead generation.