---
title: Adikteev Rebranding
---
[](https://christelle-kwidzinski.com/?hsLang=en)
- Brand Design
- [Kinhood](https://christelle-kwidzinski.com/kinhood-brand-product-design)
- [Adikteev Rebrand](https://christelle-kwidzinski.com/adikteev-brand-system-rebrand)
- [Retention Summit](https://christelle-kwidzinski.com/adikteev-event-campaign-design)
- [Wine & Mine](https://christelle-kwidzinski.com/wine-mine-dating-product-design)
- [Hehdntz Brochure](https://christelle-kwidzinski.com/hehdntz-brochure)
- [More work](https://www.behance.net/christellekwidzinski)
[contact me](https://www.linkedin.com/in/christelle-k-79ba20117/)
[](https://www.linkedin.com/feed/update/urn:li:activity:7160286107534811137)
# Adikteev **Rebrand & Scalable** Brand System
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Scaling a brand to support growth across marketing, product and sales.
Brand / SaaS / B2B / 2021–2025
# Overview
Adikteev’s brand had become **too generic** in a highly competitive AdTech landscape, **lacking the differentiation and personality** needed to stand out.
The visual identity was inconsistent across touchpoints, which made it difficult for teams to communicate clearly and **weakened the overall impact of the brand** — both externally and internally.
As the company scaled across marketing, product and sales, there was a clear **need for a more structured and distinctive brand** that could support growth and enable teams to work more efficiently.
# My **role** & **approach**
- **Led the rebrand** from concept to execution
- **Defined** visual identity and creative direction
- Built brand guidelines and **scalable templates**
- **Collaborated** with marketing, product and sales teams
- **Managed** external designers and ensured quality across deliverables
# **Outcome**
The rebrand transformed Adikteev’s brand into a **more distinctive and cohesive system, improving both perception and usability**.
It enabled teams to produce high-quality, consistent materials more efficiently, strengthened the overall brand presence, and **supported marketing and growth initiatives across channels**.
## Before **& After**
**Before: **
- Cluttered layout with **weak visual hierarchy**
- **Unclear** value proposition and messaging
- **Difficult** to quickly understand product benefits
- **High cognitive load** impacting user engagement
**After:**
- Clear, structured **layout guiding user flow**
- **Strong hierarchy** highlighting key value drivers (retention, performance, revenue)
- Simplified messaging **focused on business outcomes**
- Designed for **scannability and faster decision-making**
**Business impact:**
- **Faster comprehension** of product value
- **Reduced friction** across the user journey
- **Stronger positioning** of performance-driven messaging
- Supports **improved conversion and lead generation**
## **Scaling the brand** across marketing channels
I applied the new identity across key marketing touchpoints, **ensuring consistency while adapting to different formats and audiences**.
The focus was on creating **clear, engaging and reusable formats** that could scale across teams.
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[](https://www.adikteev.com/blog/adikteam-superstar-marianne-clerc)
[Watch Q&A Here](https://www.adikteev.com/blog/adikteam-superstar-marianne-clerc)
[](https://www.youtube.com/watch?v=cyopbEpO7z4)
[Watch Webinar here](https://www.youtube.com/watch?v=cyopbEpO7z4)
## Building a **consistent visual system**
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## **Storytelling** & Motion Design
## **Event** booth & Corporate **Goodies**
I extended the brand into physical environments and commercial materials, ensuring a **strong and recognisable presence across events and client-facing touchpoints**.
# **Outcome**
This rebrand transformed Adikteev’s brand into a **scalable system**, making it easier for teams to **communicate consistently and effectively**.
It strengthened brand perception, improved internal efficiency, and **supported marketing and growth initiatives**.
## More **work**
[ Retention **Summit** Events marketing](https://christelle-kwidzinski.com/retention-summit?hsLang=en)
[ Wine **& Mine** Brand & Web Design](https://christelle-kwidzinski.com/wine-mine?hsLang=en)
[ Hedhntz **Brochure** Brochure Layout](https://www.behance.net/gallery/64902161/HEDHNTZ-brochure-%28HEDHNTZ-project%29)
[ Galactic **Reel** Hyper Casual Game Campaign](https://www.behance.net/gallery/117703151/Galactic-Reels-Game)
[ Event **Booth** Event 3D Modeling](https://www.behance.net/gallery/193952303/Event-booth-process)
[ New **Company Sector** Brand Campaign](https://www.behance.net/gallery/121580367/Brand-design-improvement-idea)
[ Hyper **Casual Game Jam** marketing campaign](https://www.behance.net/gallery/116188591/Hyper-casual-game-jam-ads)
**Christelle Kwidzinski**
Brand Designer
Highly skilled, detail-oriented and problem-solving Brand Designer with more than 7 years of experience.
[mailto:kwidzinski.ch@gmail.com](mailto:kwidzinski.ch@gmail.com)
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