KINHOOD

Project Timeline

The Market

No existing app offers cultural + linguistic + location-based matching for parents.
Current players (Peanut, Momzie, Meetup, Nextdoor) cover:

• parenting,

• geolocation,

• interest-based groups,
  but never the cultural dimension, which is essential for expatriate families.
  → Clear opportunity for a strong, global niche.

User Validation

A survey shows that expatriate parents:

• have a strong need for local mutual support,

• want to pass on their languages and cultures,

• already rely on Facebook/WhatsApp due to the lack of a dedicated tool.

Key data:

• 281M migrants worldwide,

• 45% of expats have children,

• In London, 1 in 2 babies has at least one non-British parent.

→ A real, frequent, unmet need.

The visual identity is built around an organic and clean design system inspired by the idea of a pod, used as a clear reference to connection and grouping.
A palette of soft greens and natural tones brings structure and calm.
Rounded shapes, modern and accessible typography, and minimalistic iconography reinforce a sense of simplicity, trust, and authenticity.
Overall, the identity positions the app as a reliable, culturally-aware, and user-friendly tool designed to connect parents through language, culture, and neighbourhood.